YouTube: Your personal playing field to success
In my opinion, YouTube is a huge online game.
Millions of players are active at the same time, everyone is trying to move up a level and gain more viewers.
Sounds exciting, doesn’t it?
And the best part: this game can bring you real rewards – like fame, fortune and the chance to live your dreams.
The rules of the game
To be successful in this game, you have to master various skills.
Imagine that your YouTube channel is your character.
Every skill you improve – from creating appealing thumbnails to building a strong community – brings you closer to your goal.
The most important skills are:
- Video idea: How unique and interesting is your idea?
- Title: Does your title arouse curiosity and invite you to click on it?
- Thumbnail: Does your thumbnail stand out from the crowd?
- Video introduction: Can you keep your viewers engaged in the first few seconds?
- Script/plot: Are you telling a compelling story or providing valuable information?
- Presentation & materials: How high quality are your videos produced?
- Editing: Does the editing support your story and keep the audience engaged?
- Production quality: Is your sound and picture clear and crisp?
- Optimization: Are you making optimal use of keywords, descriptions and end screens?
- Community & connection: Are you building a relationship with your viewers?
The secret tricks of the pros
- Concentrate on quality: It is better to have a few high-quality videos than many mediocre ones.
- Use the Content Scorecard: Analyze your videos based on the skills mentioned and find your strengths and weaknesses.
- Create an endless loop: Link your videos to each other so that viewers keep coming back.
- Ask your viewers to take action: Ask them to like, comment and activate the notification bell.
Why you can win
Many people give up quickly because they think they are too late or not good enough.
But that’s not true!
With the right strategy and a lot of passion, you too can be successful on YouTube.
Remember: YouTube is a game that you can create yourself.
Find your own style, be authentic and have fun!